LeashLocket™ Retractable Leash Praised at DaVinci Investors Showcase

November 8, 2011                                                                                                         News Release



LeashLocket™ Retractable Leash Praised at DaVinci Investors Showcase


Denver, CO … LeashLocket™, the retractable leash in a locket that lets your dog carry the leash for a change, received its first public accolade in the form of an honorable mention at the 7th annual DaVinci Investor Showcase, held in Westminster, CO on November 5th.

“It’s wonderful to receive this kind of recognition, and from such an innovative organization,” said LeashLocket™ inventor Dave Marshall. “Everyone on the LeashLocket team has been working hard to bring this idea to fruition, so to have it recognized after only seven weeks on the market is a very welcome boost for all of us.”

LeashLocket™, which made its market debut Sept. 13-15 at SuperZoo pet product convention in Las Vegas, was one of eight inventions recognized at the awards. The DaVinci Institute drew 41 inventors from across the United States for this year’s competition, where they were evaluated by a team of celebrity judges and viewed by 750 attendees, a record number for the showcase.

The idea for LeashLocket™, an ergonomic, palm-sized retractable leash, first came about during the 4th of July weekend in 2009 when Dave, his wife Val, and their kids Dirk and Aly were camping in the Rockies with friends. The friends had brought their standard Schnauzer, Xena, who ran into a nearby campsite and frightened campers there. Xena’s owner didn’t have her leash handy, and had to drag her dog back to the other campsite by the collar. That’s when Dave had his a-ha moment.

“I thought now why couldn’t there be a leash that could be carried on your dog’s collar or harness for a change? I knew it would need to be one you could quickly and easily shorten when you need more control, but one that could also be lengthened when you have more freedom.”

LeashLocket™’s design was perfected through more than two years of development and production by a team of 10 engineers and leading pet-product experts. Today it’s the strongest retractable leash, ounce for ounce, on the market, and provides an excellent way for pet owners to improve the instant control, safety, and convenience of every walk with their dog.

Using LeashLocket™ is a snap. After fastening the magnetic snap attachment around your dog’s collar or harness, just connect the snaphook to your dog’s D-ring as usual and use it as you would any other retractable leash. At the end of the walk, you retract LeashLocket™ all the way to your dog’s collar or harness and then snap the locket onto the collar attachment. Your dog is now carrying the leash securely on the collar or harness, ready to grab and go the next time you need it!

LeashLocket™ is available in two sizes directly through www.leashlocket.com. The Small size securely holds dogs up to 55 pounds. It weighs just over 2.5 ounces and withstands a pull force of 170 pounds. The Large size is for dogs up to 90 pounds. It weighs just under 4 ounces and withstands a pull force of 280 pounds. Both leashes extend to nearly 6 feet, the length of a conventional dog leash. LeashLocket, Ltd. is now in the process of forming relationships with pet product retailers across the nation, who will be stocking LeashLocket™ soon.

LeashLocket, Ltd. was formed in December 2009 with the objective of manufacturing and supplying high-quality, safe pet products. A portion of the proceeds from LeashLocket™ sales will help abused, neglected and lost pets through the LeashLocket™ ASTRO Foundation, Inc., a nonprofit company. Headquartered at 2442 South Downing Street, Denver, CO, 80210, LeashLocket, Ltd. is reachable by phone at (877) 698-2001, with faxes received at (303)698-2001. Please direct general inquiries to info@leashlocket.com.

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For media and image requests: please contact LeashLocket, Ltd. Communications Director Margaret Rankin at mrankin@leashlocket.com, or on (303) 722-1617.